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Salesforce Certified Marketing Cloud Administrator Exam Sample Questions (Q156-Q161):

NEW QUESTION # 156
NTO has been noting reduced deliverability when they do large sends.
Which part of deliverability is tied to hitting Spam Traps during a send?

A. List Hygiene
B. Authentication
C. Engagement
D. Content

Answer: A

Explanation:
Explanation
The part of deliverability that is tied to hitting spam traps during a send is list hygiene. List hygiene is the process of maintaining clean and accurate subscriber lists by removing invalid, inactive, or unengaged subscribers

NEW QUESTION # 157
Which activity should be used for multivariate content testing within Journey Builder?

A. Random Split
B. Engagement Split
C. Content Split
D. Decision Split

Answer: C

Explanation:
The Content Split activity should be used for multivariate content testing within Journey Builder. This activity allows the journey to send different versions of email content to different audience segments and measure their performance based on open or click rates. The other activities are not suitable for multivariate content testing.

NEW QUESTION # 158
Northern Trail Outfitters just purchased Marketing Cloud.
Which three tasks would the Marketing Cloud admin be guided through in Setup Assistant?
Choose 3 answers

A. Building the data structure used to store audience information
B. Importing data into contacts using the Data Loader
C. Creating users and assigning roles which meet their job functions
D. Classifying sends and defining parameters for email sends
E. Creating a SMS message and sending a mobile campaign

Answer: A,B,C

Explanation:
In the Setup Assistant for a new Salesforce Marketing Cloud instance, the admin is guided through several critical tasks to establish the operational environment:
* Creating users and assigning roles: Setup Assistant helps define user roles and permissions tailored to specific job functions, ensuring proper access control and workflow management.
* Building the data structure: This task involves creating data extensions and attribute groups to effectively organize and manage customer data.
* Importing data into contacts: Utilizing tools like Data Loader, the admin can import existing customer data into Marketing Cloud, setting the foundation for targeted marketing activities.

NEW QUESTION # 159
Northern Trail Outfitters wants to drive additional online sales. They are interested in using Einstein to recommend similar items to customers during the checkout process.
Which two terms would they add to their website to accomplish this?
Choose 2 answers

A. Collect Code
B. Email Conversion Code
C. Conversion/Cart Code
D. Recommendation Code

Answer: A,C

Explanation:
Explanation
To use Einstein to recommend similar items to customers during the checkout process, NTO needs to add two types of code to their website: Collect Code and Conversion/Cart Code2. Collect Code tracks customer behavior and preferences on the website, while Conversion/Cart Code tracks purchases and cart additions2. Recommendation Code is used to display product recommendations on the website, not during the checkout process2. Email Conversion Code is used to track conversions from email campaigns, not from website visits2.

NEW QUESTION # 160
A Marketing Cloud admin is configuring Social Studio to manage Northern Trail Outfitters social media accounts.
Which 2 prerequisites for configuring Social Studio should the admin consider? Choose 2 answers

A. Google URL Shortener
B. Facebook ad manager
C. Login detail for each social media account
D. Bitly URL Shortener

Answer: C,D

Explanation:
Explanation
The two prerequisites for configuring Social Studio to manage NTO's social media accounts are:
Bitly URL Shortener. This is a service that allows NTO to shorten and customize the URLs that they share on their social media posts. Bitly URL Shortener can also provide analytics and insights on the performance of the URLs, such as clicks, impressions, and conversions2. NTO needs to have a Bitly account and connect it to Social Studio before they can use Bitly URL Shortener for their social media posts.
Login details for each social media account. These are the credentials that NTO needs to access and manage their social media accounts, such as Facebook, Twitter, Instagram, or YouTube. NTO needs to have login details for each social media account and connect them to Social Studio before they can use Social Studio to create and publish social media posts. The other options are incorrect because:
Facebook ad manager. This is a tool that allows NTO to create and manage advertising campaigns on Facebook and its partner platforms, such as Instagram or Messenger. Facebook ad manager can also provide analytics and insights on the performance of the campaigns, such as reach, impressions, and conversions3. However, this is not a prerequisite for configuring Social Studio to manage NTO's social media accounts; it is an optional feature that NTO can use if they want to run paid ads on Facebook or its partner platforms.
Google URL shortener. This is a service that allows NTO to shorten and customize the URLs that they share on their social media posts. Google URL shortener can also provide analytics and insights on the performance of the URLs, such as clicks, impressions, and conversions4. However, this is not a prerequisite for configuring Social Studio to manage NTO's social media accounts; it is an alternative service that NTO can use instead of Bitly URL Shortener.

NEW QUESTION # 161
......

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